Get Your Nonprofit Fully Funded in 2024 and Beyond - with Major Gifts
Bring in all your organization needs, even if you have never raised money before!
Introducing Iconic Income: Your Major Gifts
Training & Coaching System
Iconic Income is the self-paced A-to-Z Training & Coaching System to create and execute a robust fundraising program to produce a conveyor belt of donors - who not only give the first time, but connect more deeply with each subsequent gift, so your bank account can grow to match the size of your vision.
You have already invested time, treasure and talent in your organization - but many hard-working, knowledgeable, caring nonprofit founders quickly learn that passion alone does not carry any worthwhile effort. Resources must be brought to bear.
You Can't Change the World if You Can't Pay the Rent!
I'll never forget hearing those words from mentor Morton Blackwell, as I struggled to earn enough to support myself in full-time nonprofit work. And then I was shocked when my friend Dan Reed and I were trained how to unlock large donations from people we had never bet before, in a short window of time. Dan stayed in philanthropy, and raises tens of millions per year today. Here's the story of my first Major Gifts "ask"...
In my first "real" nonprofit job, I was told to wear a suit, bring a briefcase, and learn a presentation. The costume was easy; however I was almost fired due to my difficulty in learning by heart a 25-minute script matched up to forty-something slides.
After convincing my boss to let me out into the fundraising field despite my stumbling style and painful pauses, I got on a plane, hopped into a rental car in wintry, wind-whipped Wisconsin, and followed printed maps to a home where I felt teleported back to the 1950's.
My first-ever "prospects" were a husband and wife who owned a small farm-implement manufacturing company. These were the modest, old-fashioned folks in "flyover country" - whom one might encounter while reading a Hardy Boys novel. And they had money.
The Earl Grey tea "the missus" made me warmed my hands and tasted good as I nibbled a dry tea biscuit. I'd have taken any excuse to delay the real reason I was there, surrounded by floral wallpaper and patterned doilies that adorned every piece of furniture. . .
"Why would anyone sign up for this?" I almost wondered aloud. I eventually pulled out my caveman-era laptop and presented, thankful I didn't pass out right on the spot.
As I came to the end, I made the ask, then shut my mouth, as I had been trained. What I didn't know was that the road to this moment had been carefully paved ahead for me.
My hosts smiled, reviewed some desk papers, and quietly discussed my request, which seemed immense to me: $17,000.
The next few minutes felt like hours.
My pasted smile faded. I fidgeted with my hotel key, then I was handed a check for $17,000. I almost drove into the ditch as I left their driveway, elated and shocked. My life's trajectory changed that day, forever.
Today, I am an elite fundraiser. I'd like to share how you can be as well...
- Christian LeFer, CEO InstantNonprofit
Iconic Income: Three Experiential Learning Modalities
At InstantNonprofit, we have found that there are three elements to a lasting, transformative learning experience. In the age of video calls and online learning, it's more important than ever not to have a "one- or two-legged stool" - humans learn best with support from three legs of experiential learning, which are:
1. Content
Iconic Income includes over a dozen hours of video training proven to accelerate your fundraising effectiveness, plus interviews with fundraising specialists in: annual giving, events, and development operations
Each module is carefully segmented into bite-size pieces so you can log in and make progress in baby steps or big leaps.
You'll also be guided through nine (9) units of personal reflection & skill-development assignments designed to deepen your learning experience. Includes nearly two dozen downloadable resources including: proposal templates, request sheet examples, best practices, and major gift portfolio templates
2. Coaching
You’ll work live in a weekly video room with our top coaches and guest subject matter experts, answering your questions and letting you share your experience and insights.
This is where we will talk about the lessons, and get feedback about your celebrations and your frustrations, and mainly address one thing: Where are you going, and how do you move there as quickly as possible, to reach your funding objectives?
3. COMMUNITY
Your private messaging and sharing group is a peer-learning moderated environment where you will share your progress and get feedback and encouragement, and contribute as you are able.
This is also a place you can spontaneously bring insights and ask for situational guidance that can be addressed in real time, or answered more in-depth on your weekly coaching call.
Here's what one of our participants had to say about Iconic Income
Learn to produce money on demand while being THANKED by supporters … even if you have no prior experience at all in fundraising!
Course Modules
Your Journey to becoming an Elite Major Gifts Fundraiser
The Best Time for Nonprofits to RAISE is Quarter 4!
Nonprofits raise more in Quarter 4 than in the first three quarters combined. With Giving Tuesday kicking off the biggest giving season of the year on November 28, NOW is the perfect time to start raising Major Gifts for YOUR organization!
Americans giving at an all-time high
Foundation giving is growing
Mobile Giving Single-Year Increase
Fund Staff & Programs, Go Full-Time, and Serve Your Mission NOW
BonusES
Sign up for Summer 2024
The size of our class, or cohort, is limited to around 20 per live coaching session, so we can provide the highest level of instruction and feedback to you.
Apply early and sign up for Iconic Income during the Q4 Cohort kicking off the week of September 25th.
Those who complete the course and qualify will undergo extra training and prep for a professional interview, and have the opportunity to be featured in a sponsored promotion across social channels.
Raise money TODAY, become elite tomorrow.
When you enroll in Iconic Income, you're securing a brighter future for those who will benefit from your nonprofit mission. While there are hundreds of billions raised by people just like you every single year, those checks won't write themselves. Equip yourself with the strategies, tactics, tools you need, TODAY.
The combined value is more than $5,782 - don't miss out. Reserve your seat today!
3-Way TRIPLE Guarantee
7-Day Unconditional Refund - no questions asked.
"Never-Give-Up" Guarantee: We guarantee that if for any reason you don’t raise your target amount in the first 8 weeks during the standard coaching process, we’ll keep working with you until you do.
300% Return Guarantee: If you follow this program, do the work (and show it), and don't raise 3x the investment in 180 days, we will refund your money.
Iconic Income Fundraising Trainer Dan Reed
With a desire to activate generosity, Dan has served as a professional fundraiser for over 20 years. For causes ranging from public education to the advancement of free enterprise to animal health, he has helped raise hundreds of million dollars in private philanthropy.
In 2015, he launched Seed Fundraisers to re-orient, train, and coach fundraisers to achieve organizational results, answer a deeper caling to fundraising, and ultimately, contribute to lasting cultural impact.
After calling Denver home for the last 15 years, Dan and his family have returned to his hometown in Pittsburgh. He loves poetry, spirited discussions, the crafts of Kentucky, hockey, cocktails, and big dogs.
Endorsements for Dan Reed
Dan has over 500 LinkedIn connections, along with many other endorsements from highly successful nonprofit executives and development officers. Feel free to connect with him!
Heather Clay
Certified Fundraising
Executive, Leadership
Coach
Endorsed Dan for Fundraising,. Nonprofits & Leadership
Chad Mayer
Exec Director
Sharefest Comm
Endorsed Dan for Fundraising, Nonprofits & Strategic Planning
Joe Arioto
CEO, MetaGrowth
Ventures
Endorsed Dan for Nonprofits, Strategic Planning, Nonprofits and Philanthropy
faq
The Iconic Income Program is not just theory-based. We emphasize actionable strategies, real-world success stories, and hands-on guidance to ensure you see tangible results in your fundraising efforts. Plus, our focus on major gifts fundraising offers a unique approach to securing larger donations.
This program is specially crafted for nonprofit founders or those in key leadership roles within nonprofit organizations who aim to boost their fundraising capabilities and build lasting relationships with major donors.
The program includes 9 modules and group coaching over the course of 90 days, during which you'll dive deep into all facets of major gifts fundraising through training modules, live coaching sessions, and actionable assignments..
Absolutely! One of the standout features of the Iconic Income Program is the live coaching sessions. This provides participants a platform to seek personalized guidance, clarify doubts, and gain insights from experienced fundraisers.
While all nonprofits are unique, they all fall into a set of established niches for which tried-and-true methods of fundraising have been proven over one hundred or more years. The reason the principles and practices upon which Iconic Income relies are successful is the same reason that sound sales process continues to work, regardless of media changes (internet versus direct mail, for example): Humans have an operating system that operates along a set of predictable emotions, responses, and behaviors. Professionals in both fundraising and sales know that empathy, care and understanding are key to success, as are timing, message, and helping your prospect know what steps to take to satisfy their own desires in life.
During the course, our coaches will introduce you to methods to find donors who have a history for giving in your particular niche. We will also introduce you to the tools and processes to determine the giving capacity of anyone you may encounter, or perhaps whom you already know, so that when you secure a meeting, presentation, or other solicitation opportunity, you will have a great degree of certainty as to the amount you might obtain from a successful request.
No, Iconic Income is solely focused on becoming an elite major gifts fundraiser so that you can fully fund your mission. Taxes, book keeping and payroll are separate functions of the nonprofit and would need to be handled by your accountant.
A Personal Note
The #1 biggest reason I'm so excited to bring Iconic Income Major Gifts Training and Coaching system to you is because I have personally raised millions using these proven principles and practices - and I want YOU and YOUR mission to succeed!
I know that since this course was conceived, Dan and the team have poured heart and soul into improving it - while leveraging the experience of helping organizations raise hundreds of millions of dollars to advance causes that are vitally important to our brothers and sisters in need worldwide, as well as right in our back yard.
You literally could not be in more skilled, more caring hands.
- Christian LeFer | Founder & CEO | InstantNonprofit
I'd like to sign up, and have a question.
If you have the resources to invest, and have a question before you get started, book a consult!
Questions?
Email questions to fundraising@instantnonprofit.com and we'll respond, and update the FAQ!