Iconic Income

The Fastest Path to Serious Donations For Your Nonprofit

Learn how to Master major gifts fundraising, build stronger donor relationships, and finally unlock the consistent, high-level funding your Nonprofit mission needs to grow. Works for Small & Large Nonprofits For All Founder Skill Levels

Say goodbye to fundraising guesswork and start building a steady stream of donor income that fuels real impact. Even if you've never raised money before!

Enroll Now to Transform Your Nonprofit

Introducing Iconic Income

Your Major Gifts Training & Nonprofit Coaching Program

Iconic Income is a self-paced A-to-Z Training & Coaching System to create and execute a robust fundraising program to produce a conveyor belt of donors, who not only give the first time, but connect more deeply with each subsequent gift they give, so your Nonprofit's bank account can grow to match the size of your vision.

You've already invested time, treasure and talent in your organization, but many hard-working, knowledgeable, caring nonprofit founders quickly learn that passion alone does help fund the mission of your nonprofit...

Here's Everything You Get When You Join Iconic Income

Meet Your New Guide to Becoming an Elite Major Gifts Fundraiser

01. Core Iconic Income Program

Discover step by step how to build a thriving, fully funded nonprofit with major donors who believe in your mission and fuel your growth.

Iconic Income includes over a dozen hours of video training proven to accelerate your fundraising effectiveness, plus interviews with fundraising specialists in: annual giving, events, and development operations.

Each module is carefully segmented into bite-size pieces that you can go through at your own pace so you can log in and make progress in baby steps or big leaps.

Here's an Overview of Each Module You Get Inside the Program

Module 1: Mindset

Understand the World of Philanthropy

You’ll gain valuable insights into donor behavior, giving trends, and the philanthropic landscape in the US, enabling you to strategically navigate and succeed in your fundraising endeavors. You'll also discover and adopt the pivotal fundraising mindsets that will propel you towards fundraising success, breaking free from limiting beliefs and fundraising myths, allowing you to fully embrace an abundance mindset.

Module 2: Message

Master the Art of Storytelling

We all possess an "inner hero" - think William Wallace of Braveheart, Luke Skywalker, or Katniss Evergreen - ready to answer the call to adventure. By mastering the art of storytelling you will learn to resonate with your audience, creating a powerful bond and uncovering donors' genuine motivations. You'll then be able to seamlessly guide prospects through your Fundraising Framework, transitioning from cultivating interest to securing commitment using your compelling narrative.

Module 3: Mission

Set Your Fundraising Targets

In this practical module, you'll establish clear fundraising goals for the next six months, from seed funding to long-lasting donations. With our guidance, you'll create a concise one-page plan to target major donors aligned with your organization's needs. You'll also conduct a comprehensive Assets Audit to assess your organization's resources and gain expert advice on key questions commonly asked by founders.

Module 4: Market

Donor Identification & Prospecting

In this module you'll develop a targeted list of potential major gifts prospects by creating a Donor Profile and employing the "Prospecting Equation." You'll then master the art of nurturing your "Donor Tree" to ensure a consistent flow of funds and establish long-lasting support for your organization.

Module 5: Money

Nurture Prospects Through 5 Stages of Giving

Like growing a garden, cultivation takes time. We recognize that you may be juggling multiple roles in your nonprofit, or perhaps even balancing a full-time job alongside your passion project. Don't worry; this is where you're learning becomes transformative!

You will learn how to seamlessly integrate your List, Story, and Action Plan into the Iconic Income framework. This essential tool will help you capture the attention of your top donor prospects, driving your nonprofit's growth and success.

Module 6: Media

Create Your Major Gifts Engagement Packet

Module 6 takes you on an exhilarating journey where you become the captain of a well-prepared vessel, ready to reel in major gifts. Picture yourself sailing confidently into uncharted waters, armed with a meticulously crafted net that attracts potential donors.

During this lesson, you'll unleash the full potential of a compelling engagement packet and gift proposal. When presented in the right manner at the right time, these will inspire to action the individuals you've engaged in Module 5.

Module 7: Mobilize

Fearlessly Engage through Authenticity

In this transformative module, you will begin to step out and take action in the field, while experiencing a shift in perspective. Moving away from viewing fundraising as a necessary evil, you'll begin to see it as a pathway to forging genuine partnerships with philanthropists who share your vision for a better world.

Now is the time to cultivate those emerging relationships and advance your major gifts program, enabling you to sustain a thriving, effective organization - all without resorting to aggressive sales tactics, through a focus on building authentic connections.

Modules 8 & 9: Measure

Evaluate Your Results & Celebrate Wins!

Embark on an exhilarating journey of continuous improvement and growth with Module 8. This module equips you with the necessary tools and knowledge to measure the impact of your Major Gifts fundraising efforts, refine your strategies, and achieve remarkable success. Just like a skilled sculptor, you'll mold and shape your fundraising strategy based on real-time experiences and field insights.

Harness the power of data-driven decision-making as you become a master of impact measurement. This empowers you to gauge the effectiveness of your efforts and make strategic adjustments for securing even greater philanthropic support.

02. Coaching: Real-Time Weekly Coaching Calls for 6 Months

Weekly coaching isn’t a “bonus.” It’s the engine that will help you achieve your fundraising breakthroughs you’ve been dreaming of.

For 6 full months, you’ll meet weekly on live video calls with Ryan, our lead fundraising coach, plus guest experts and a crew of other committed nonprofit founders like you.

Each session is 60 minutes of focused support, in a very small group which ensures 1-on-1 ttention. You’ll dive deep into the course material, get feedback on your actual donor strategy, and tackle what’s working, what’s not, and what to do next.

Can’t make a weekly coaching call due to your current schedule? No sweat, you still get the full 6 months of coaching access from when you start. You’ll have lifetime access to all the recordings in our members area that you can watch anytime after joining.

And it doesn’t stop there.

If you go through the program, do the work, and still haven’t hit your fundraising goals that you wanted originally? You can apply for another 6 months of coaching. Completely free. No extra fees. No fine print. That’s our “Never Give Up” Guarantee in action.

This isn’t a course where you’re left on your own. We walk with you, challenge you, and tailor our support to your mission, so you don’t just watch videos... you raise the money you came for. You get direct, ongoing access to our expert team, so you can stop guessing and start raising real money for your nonprofit to make a bigger impact.

Here’s What You'll Get From the Coaching Component of Iconic Income

6 Months of Weekly 1-Hour Coaching Calls to Help You Hit Your Fundraising Goals

Join live calls every week for six months with Ryan, our lead fundraising coach, who walks you through the course content step-by-step and answers your biggest questions. Can’t make every session? No problem, your access continues for the full six months no matter when you start.

Highly Personalized Guidance to Grow Your Nonprofits Impact

Even in a group setting, this isn’t one-size-fits-all. Ryan gives personal attention to your unique goals, stuck points, and donor strategy. Bring your wins, your struggles, your donor drafts, nothing is off-limits. You’ll get input, encouragement, and accountability in real time from other like minded nonprofit founders and coach Ryan.

“Never Give Up” Guarantee With Up to 12 Months of Support to Help You Hit Your Fundraising Goals

If you complete the course and coaching but haven’t hit your funding goals, you can apply to repeat coaching for another 6 months, completely for free. We won’t let you walk this road alone.

03. Community

Your private messaging and sharing group is a peer-learning moderated environment where you will share your progress and get feedback and encouragement and contribute as you are able.

This is also a place you can spontaneously bring insights and ask for situational guidance that can be addressed in real time or answered more in-depth on your weekly coaching call.

Enroll Now To Transform Your Nonprofit

Plus Get ALL These Bonuses That Will Help You Raise Faster, Look Better, and Work Smarter as a Nonprofit

These 5 powerhouse bonuses don’t just add “extras” — they hand you tools, templates, and shortcuts to fill your donor pipeline, tell your story, and scale your nonprofit without burning out.

BONUS #1 GIVING TUESDAY

Giving Tuesday: ‘’Kickoff the Giving Seasons’’

Fill the Top of your Fundraising Funnel with a Giving Tuesday appeal that raises more than this course costs!

We’ll show you how to set up your donation page so you can:

● Peer-to-peer fundraising
● Text-to-give campaign
● Pledge drive
● Social media fundraiser

Value: $197

BONUS #2 pitch power

Create Your Compelling Slide Deck: Live Workshop & Templates

Value: $397

BONUS #3 awesome a.i.

Slash Your Workload, Double Your Output and Advance Your Mission with ChatGPT and A.I.

● Copy-and-Paste Prompts
● Like having a ‘’Free Assistant’’
● Amazing A.I. Hacks for:

- Copywriting
- Fundraising
- Website Content
- Social Media

● Works for Non-Techies

Value: $697

BONUS #4 impact reporting

Live Workshop: A Deeper Dive Into Post-Gift Donor Impact Reporting

● Grow Annual Donation Size via Impact Reporting
● What to include in your Report
● What if you’re just starting?
● Engaging Ways to present Data
● How to get Pro Design for Less that $50
● Infographics 101

Value: $497

BONUS #5 media maven

Live Coaching Workshop on Video & Media Presence with Founder & TV Host Amy Scruggs

● Look great with existing lighting at home
● Connecting with donors via Zoom
● Skyrocket Online Donations with a 1-minute video
● Basics on capturing your impact on camara
● B-Roll: Vision-cast with stock web-bases footage
● Cheap Production Hacks

- Amateur Video Editing for Newbies
- Hiring Video Editors
- A.I. Video Tools

● More...

Value: $297

INP-Emblem-Full color-Transparent Background

Pricing

When you enroll in Iconic Income, you're securing a brighter future for those who will benefit from your nonprofit mission. While there are hundreds of billions raised by people just like you every single year, those checks won't write themselves. Equip yourself with the strategies, tactics, tools you need, TODAY.

Here's Everything You Get When You Enroll in Iconic Income

Monthly

Iconic Income: Full 9-Module Program
Step-by-step training to help you master major gifts fundraising, donor messaging, and revenue strategy ($2,997 Value)
6 Months of Weekly Nonprofit Coaching
Live, small-group calls with senior fundraising strategist Ryan to apply course content to your real-world mission ($1,497 Value)
BONUS #1: Giving Tuesday Fundraising Campaign Kit
Launch a donor drive that pays for this course and more ($197 Value)
BONUS #2: Pitch Power Slide Deck Templates + Workshop
Build a compelling deck that inspires donors to say yes ($397 Value)
BONUS #3: AI for Nonprofits Toolkit
Save hours and double your output with our best fundraising prompts, hacks, and tools ($697 Value)
BONUS #4: Impact Reporting Masterclass
Retain and grow donors with professional, persuasive post-gift updates ($497 Value)
BONUS #5: Media Maven On-Camera Coaching with Amy Scruggs
Be seen, be heard, and raise more online with your best video presence ($297 Value)

Total Value: $6,579

Normal Program Price: $2,997

Your Summer 2025 Scholarship Price:
Only $997
(Save $2,000 Off the Normal Price)
or 2 Monthly Payments of $597

Enroll Now To Transform Your Nonprofit!

18 Scholarship Seats Available as of 6/20/25
This isn’t a discount. It’s an opportunity. We’re offering 20 nonprofit founders the chance to join Iconic Income for just $997 in exchange for your feedback to help us improve the program. First come. First launched. Seats are filling fast, and once they’re filled, the 2025 scholarship period closes.

You're Covered by Our Triple Guarantee

We don’t just want you to buy Iconic Income. We want you to win with it.

That’s why your enrollment (if accepted to the program) is backed by our Triple Guarantee, so you can apply today with total peace of mind.

Here’s how we take all the risk off your plate with three layers of protection that you get when you join:

1. 7-Day, No-Risk 100% Refund Guarantee

Try the course. Join the calls. Kick the tires. If for any reason you're not feeling it in your first 7 days, just shoot us a message.

We’ll give you every penny back. No hard feelings, no hoops to jump through.

2. “Never Give Up” Guarantee

If you finish the course, show up for coaching, and still don’t hit your fundraising goal in the first 6 months, we’ll keep coaching you for another whole 6 months after. Just fill out an easy form after letting us know, then you’ll get another 6 months of weekly coaching calls with Ryan at no extra cost.

3. 300% Return Guarantee

Do the work. Follow the steps. Show your progress. If you haven’t raised at least 3x what you invested in Iconic Income after 180 days, we’ll refund your original tuition amount in full. This isn’t just a course. It’s a promise. You’re guaranteed to learn how to raise serious money. Or it costs you nothing.

Go ahead, join today. Put Iconic Income to the test.

You’ve got nothing to lose… and everything to fund.

Join Iconic Income Today!

Here's what one of our participants had to say about Iconic Income

Learn to produce money on demand while being THANKED by supporters … even if you have no prior experience at all in fundraising!

Enroll Now

Iconic Income Fundraising Trainer

Meet Ryan Alden

With over 18 years of experience working in the nonprofit sector, Ryan began his journey in program coordination, fundraising, and community engagement. As part of Seed Fundraisers and through his independent work, Ryan and his colleagues have helped nonprofit founders and managers raise hundreds of millions of dollars.

Ryan has also has held leadership and directorial positions where he honed his expertise in developing new initiatives, orchestrating successful fundraising events, fostering community engagement and partnerships, and building robust fundraising strategies to support organizational missions.

We limit the size of our coaching groups to 10, so you get the benefit of personal attention, which translates to confidence & results.

Sign up now and take advantage of special pricing - due to the intensive nature of this program, Iconic Income will increase later in 2025.

The Iconic Income bonuses are updated periodically, based upon YOUR input. We are committed to your success, and that's why we add supplements to keep up with cutting-edge fundraising opportunities, trends and technology.

Frequently Asked
Questions About
Iconic Income

Have questions about something else? Check out our Help Center or email us at success@instantnonprofit.com

Already a customer? Reach out to our support at support@instantnonprofit.com

Is Iconic Income tax-deductible for my nonprofit?

Yes, it is. If your organization has 501(c)(3) status, your purchase of the Iconic Income program is considered a professional development expense and is fully tax-deductible. Always confirm with your accountant, but our participants regularly write this off through their nonprofits.

What’s the cost, and how long do I have to finish Iconic Income?

Normally, Iconic Income is a $2,997 investment that includes 6 months of live training and coaching support with lifetime access to the recorded course and coaching recordings after.

You can go through the course content and bonus modules at your own pace. We estimate the course content will take 9 weeks to go through. You’ll have lifetime access to the course content and bonus modules after.

Right now, as part of our relaunch, we're offering a limited number of scholarships that bring your enrollment cost down to just $997.

Here’s how it works:
We’re giving 20 nonprofits the chance to join at a steep discount. In exchange, we ask for honest, meaningful feedback to help improve the course. You still get everything, weekly coaching for 6 months, and lifetime access to the content after.

There’s no catch, but there is a limit. These 20 scholarship seats will close as soon as they’re claimed.

Once you’re in, you can go at your own pace. Watch the videos when it works for you. Show up to the calls for support. Implement with confidence.

This is about launching your fundraising engine with everything you need, and none of the fluff.

Do I need to have 501(c)(3) or another 501(c) designation to join Iconic Income?

It is not required, but recommended you have that status or are soon going to obtain your 501(c)3 or other 501(c) status.

This ensures that every participant is in a similar stage, ready to raise major gifts, speak to donors with confidence, and build real momentum. You’ll be learning alongside other serious founders who are in it with you. That’s how we create focused coaching and a powerful peer environment that helps you succeed faster.

If you don’t yet have your official 501(c)3, 501(c)4, or 501(c)6 status, please check out our Nonprofit packages here that will help you get that designation quickly so you get legal and open a bank account for all of those Iconic Income donations!

Why do I need to apply to join Iconic Income?

We ask you to apply because this isn’t just a course, it’s a high-touch program with limited scholarship spots and coaching built for nonprofit founders who are ready to implement.

We want to make sure each participant is a good fit. That means:

You already or are soon going to have your 501(c) status
You’re serious about fundraising growth
You’re willing to give feedback to help us make the program even better.

It’s a short, simple application. No essay. No gatekeeping. Just a quick way to confirm that Iconic Income is the right tool for your mission right now.

If that’s you, we’d love to have you in the cohort. You just need to submit the tuition payment here to apply today.

If for some reason, if you aren’t deemed a good fit for Iconic Income after paying the tuition, we will completely refund your tuition payment for you.

Is there a money-back guarantee? How does that work?

Yes. Iconic Income is backed by our TRIPLE Guarantee because we don’t believe in taking your money unless we help you raise more of it.

Here’s what that means:

1. 7-Day Unconditional Refund
Try the program for a week. If you don’t love it, just email us within 7 days. No hassle, no hard feelings. You’ll get a full refund.

2. “Never Give Up” Guarantee
If you complete the course and coaching but don’t reach your fundraising goal in the first 6 months of the program, you can fill out an easy form and we’ll keep working with you. That means another 6 months of coaching sessions, at no extra cost.

3. 300% Return Guarantee
Follow the program, do the work, and show us your effort. If you don’t raise at least 3 times what you paid within 180 days, we’ll refund your full investment. That’s how confident we are in the system.

We built Iconic Income to help you win. And we back that with more than just words. We back it with a promise and our triple guarantee.

How do I access the course and coaching? Are the weekly coaching calls recorded?

You’ll get emailed immediate access to the online course inside your private member portal after purchasing Iconic Income. Coaching calls happen live on Zoom every week for the first 6 months that you’ll be invited to. If you ever miss a session, you’ll have access to all the replays in the members area that you can watch anytime after.

Are there any hidden or recurring fees?

Nope. Iconic Income is a one-time purchase. You get the full program and 6 months of coaching, with no sneaky hidden subscriptions or surprise charges. You’ll also get lifetime access to the course modules and coaching call recordings after.

A Personal Note

The #1 biggest reason I'm so excited to bring Iconic Income Major Gifts Training and Coaching system to you is because I have personally raised millions using these proven principles and practices - and I want YOU and YOUR mission to succeed!

I know that since this course was conceived, Ryan and the Instant Nonprofit team have poured heart and soul into improving it - while leveraging the experience of helping organizations raise hundreds of millions of dollars to advance causes that are vitally important to our brothers and sisters in need worldwide, as well as right in our back yard.

You literally could not be in more skilled, more caring hands.

- Christian LeFer | Founder & CEO | InstantNonprofit

Join Iconic Income Today!

The Best Time for Nonprofits to Raise is NOW

There's never a "bad" time of year to start raising money - get money in the bank in as fast as 30 days by starting TODAY!

Customers served! $ 0 B Estimated Total for 2024

Americans giving at an all-time high

Customers served! $ 0 B Estimated Total Donations From 2023

Foundation giving is growing

Customers served! 0 % Increase

Mobile Giving Single-Year Increase

You Can't Change the World if You Can't Pay the Rent!

I'll never forget hearing those words from mentor Morton Blackwell, as I struggled to earn enough to support myself in full-time nonprofit work. And then I was shocked when I was trained how to unlock large donations from people we had never bet before, in a short window of time. Here's the story of my first Major Gifts "ask"...

In my first "real" nonprofit job, I was told to wear a suit, bring a briefcase, and learn a presentation. The costume was easy; however I was almost fired due to my difficulty in learning by heart a 25-minute script matched up to forty-something slides.

After convincing my boss to let me out into the fundraising field despite my stumbling style and painful pauses, I got on a plane, hopped into a rental car in wintry, wind-whipped Wisconsin, and followed printed maps to a home where I felt teleported back to the 1950's.

My first-ever "prospects" were a husband and wife who owned a small farm-implement manufacturing company. These were the modest, old-fashioned folks in "flyover country" - whom one might encounter while reading a Hardy Boys novel. And they had money.

The Earl Grey tea "the missus" made me warmed my hands and tasted good as I nibbled a dry tea biscuit. I'd have taken any excuse to delay the real reason I was there, surrounded by floral wallpaper and patterned doilies that adorned every piece of furniture. . .

"Why would anyone sign up for this?" I almost wondered aloud. I eventually pulled out my caveman-era laptop and presented, thankful I didn't pass out right on the spot.

As I came to the end, I made the ask, then shut my mouth, as I had been trained. What I didn't know was that the road to this moment had been carefully paved ahead for me.

My hosts smiled, reviewed some desk papers, and quietly discussed my request, which seemed immense to me: $17,000.

The next few minutes felt like hours.

My pasted smile faded. I fidgeted with my hotel key, then I was handed a check for $17,000. I almost drove into the ditch as I left their driveway, elated and shocked. My life's trajectory changed that day, forever.

Today, I am an elite fundraiser. I'd like to share how you can be as well...

- Christian LeFer, CEO InstantNonprofit